1st-Party Server GTM & CAPI Engineering • Scaling DTC Brands ($1M–$50M+)

Recover 25%–35% Lost Safari Attribution. Hit 8.0+ Meta Purchase EMQ in 5 Days.

We deploy a sovereign 1st-party Server GTM gateway on data.yourbrand.com via Google Cloud Run — with zero developer hours and $0/month SaaS tax.

Inspect 9.3/10 Purchase EMQ Proof ↓ ▶ Watch 78s Demo
Endpoint:
https://data.
365 Days
Server HttpOnly Cookie Lifespan
9.3 / 10
Verified Meta Purchase EMQ (8.0+ SLA)
0 Dev Hours
100% Turnkey GTM Container Sync
$0 / mo
100% Client-Owned Cloud Run
[sGTM]Google Cloud Run
[CAPI v22]Meta Conversions API
[EEC]Google Enhanced Conversions
[GCM v2]Consent Mode v2
[SHA-256]7-Point Checkout Match
[DTC]Shopify Plus & WooCommerce
Diagnostic Breakdown

Why Browser Pixels Lose 25%–35% of Revenue

Apple Safari ITP and ad blockers sever the link between ad clicks and multi-day purchases when tracking runs in the browser.

Leak 01 • Safari ITP 24h/7d Cap

Volatile Browser Cookies

WebKit caps JavaScript cookies (document.cookie) at 7 days — and 24 hours with fbclid. Day-8 buyers look like unattributed direct traffic.

Leak 02 • Unhashed Checkout PII

4.6 / 10 Purchase EMQ

Without server-side 7-point SHA-256 hashing and deterministic event_id deduplication, Meta Advantage+ and Google PMax bid blind.

Leak 03 • Rented SaaS Lock-In

$300–$950/mo Forever Tax

Third-party SaaS wrappers charge $3,600–$10,000/yr forever and break the day you cancel. We build sovereign infrastructure you own 100%.

Dimension Ad Agency Internal Dev Backlog Rented SaaS (Elevar / Stape) OmniScale Data Labs
Asset Ownership & SaaS Tax Locked Agency-held Overhead DevOps burden $150–$950/mo Breaks if cancelled 100% Owned $0/mo SaaS Tax in Your Cloud
Safari ITP Cookie Lifespan 7d / 24h Cap Wiped by ITP Incomplete Browser JS only JS Fallback Capped on iOS 365 Days HttpOnly on data.yourbrand.com
Meta Purchase EMQ 4.2 – 5.8 Unhashed Partial Missing _fbc Unstable Dedup collisions 8.0+ SLA Guaranteed (9.3/10 Verified Live)
Developer Hours & Speed 15–30 Hours 4–6 weeks Multi-Sprint Jira backlog DIY Setup Theme conflicts 0 Dev Hours 5-Day Turnkey Sprint
Standard Browser Pixel (document.cookie) Signal Lost (0% Attributed)
Cookie State (_fbc / _fbp) WIPED BY SAFARI ITP (0 Cookies)
Checkout Identity Match 4.6 / 10 EMQ (Browser Only)
Ad Attribution Result $0.00 Attributed (Direct)
OmniScale Cloud Run (data.yourbrand.com) 100% Attributed • 9.3 EMQ
Server Set-Cookie State ACTIVE (356 Days • HttpOnly)
7-Point SHA-256 + event_id 9.3 / 10 Purchase EMQ
Ad Attribution Result $240.00 Attributed to Ad
Modular 1st-Party Architecture

Core 5-Day Turnkey Sprint + Optional Phase-2 Modules

We deploy your 1st-party Cloud Run gateway and 8.0+ Meta Purchase EMQ in 5 days — keeping advanced feeds, scripts, and schemas strictly optional.

Core 01 • Included in Sprint 365d HttpOnly

1st-Party Cloud Run Gateway

Dedicated tagging cluster on data.yourbrand.com bypassing Safari ITP 7-day caps.

  • Subdomain Routing: Cloud Run + Cloudflare Edge on data.yourbrand.com.
  • 365-Day Cookies: Server-set FPID, _fbp, and _fbc headers.
  • 100% Client-Owned: Zero monthly SaaS middleware fees.
Core 02 • Included in Sprint 8.0+ EMQ SLA

Dual-Rail CAPI & Google EEC

Synchronized browser + server tracking with 7-point SHA-256 checkout hashing.

  • 8.0+ Purchase EMQ SLA: 9.3/10 verified live production benchmark.
  • Deterministic Dedup: Shared event_id prevents double-counting.
  • Google EEC & Consent v2: First-party GCLID + GDPR compliance.
Phase-02 • Optional Add-Ons On Demand

Feeds, Guard Scripts & Schemas

Available strictly upon request post-sprint, scoped and quoted separately.

  • GMC 150-Char Feeds: Supplemental XML product title engineering.
  • Google Ads Guard Scripts: 404 checks & PMax placement exclusions.
  • Stacked JSON-LD Schemas: Entity graphs for search & AI discovery.
01 // Storefront Browser Active: Purchase ($240.00) PageView / AddToCart Purchase (7-Point PII) data.yourbrand.com 02 // Cloud Run sGTM Hub • 365d HttpOnly Set-Cookie • 7-Point SHA-256 Hasher • Deterministic event_id Dedup • Google Consent Mode v2 • $0/mo Client-Owned Infra Meta Conversions API (v22.0) Purchase EMQ 9.3/10 • 8.0+ SLA Google Ads Enhanced Conversions 1st-Party GCLID + SHA-256 Match GA4 Server Stream & Consent v2 FPID 365-Day Returning User Sync
Node 01 // Storefront Purchase ($240.00)
Browser & Checkout Lifecycle
PageView / AddToCart Purchase (7-Point PII)
Node 02 // Cloud Run sGTM data.yourbrand.com
100% Client-Owned 1st-Party Hub
365d HttpOnly Set-Cookie 7-Point SHA-256 $0/mo SaaS Tax
Node 03 // Ad Destinations 9.3 / 10 EMQ
Meta CAPI v22.0 + Google EEC + GA4
8.0+ Purchase EMQ SLA 1st-Party GCLID
01 // Edge Ingress HTTP/2 200 OK
POST https://data.yourbrand.com/g/collect
event: "Purchase" ($240.00) | id: "ord_948201"
set-cookie: FPID=...; Max-Age=63072000; HttpOnly
02 // SHA-256 Normalization 7/7 PII Hashed
sha256(em, ph, fn, ln, ct, zp, country): VERIFIED
cookie_sync: _fbp + _fbc (365d Persistence)
03 // Ad Graph Response 9.3 / 10 EMQ
Meta CAPI v22.0: 100% Deduplicated
Result: 9.3 / 10 Purchase EMQ (8.0+ SLA)
⚡ For CTOs & Technical Leads: Inspect Raw HTTP/2 Set-Cookie Headers, CAPI v22 JSON & Live SHA-256 Sandbox Click to Expand Specs ↓
HTTP/2 200 OK

1st-Party 365-Day HttpOnly Cookie Header

HTTP/2 200 OK • server: cloudflare-edge-sgtm
set-cookie: FPID=FPID2.2.[REDACTED]; Domain=.yourbrand.com; Max-Age=63072000; Secure; HttpOnly
set-cookie: _fbp=fb.1.[REDACTED]; Domain=.yourbrand.com; Max-Age=31536000; SameSite=Lax; Secure
Meta CAPI v22.0

Deterministic Dual-Rail Purchase Payload

{ "event_name": "Purchase", "event_id": "ord_948201_dedup_v2",
  "user_data": { "em": ["e3b0c442..."], "ph": ["8f434346..."], "fbp": "fb.1..." } }
GCM v2 + EEC

Consent Mode v2 & Enhanced Conversions

POST https://data.yourbrand.com/g/collect?v=2
gcs: "G111" • gcd: "13r3r3r2r5l1" • sha256_email: "[REDACTED]"
Phase-2 Add-On

Optional Landing Page & Placement Guard

[08:00 UTC] PASS 38/38 destination URLs HTTP 200 OK
[08:00 UTC] STATUS: HEALTHY (14 junk placements excluded)

Live 7-Point WebCrypto SHA-256 Checkout Normalizer

100% Client-Side WebCrypto
norm_em: "alex.mercer+vip@wearewild.com"
norm_ph: "447911123456"
norm_loc: "alexmercer|london|w1f8ht"
"em": [computing...]
"ph": [computing...]
"ct_zp": [computing...]
Meta Purchase EMQ: 9.3 / 10
Verified Live Production Telemetry

9.3/10 Meta Purchase EMQ & 78s Architecture Walkthrough

Click any event row below to inspect our verified 7-parameter SHA-256 match rates across 185,000+ production events.

META EVENTS MANAGER // CLICK ANY ROW
PIXEL + sGTM CAPI
Event Name Integration Match Quality Volume
PUR Purchase Server + Browser 9.3 / 10 1.7K
CHK InitiateCheckout Server + Browser 6.8 / 10 2.6K
ATC AddToCart Server + Browser 6.5 / 10 9.7K
VWC ViewContent Server + Browser 6.2 / 10 109K
PGV PageView Server + Browser 6.2 / 10 63K
Selected Event: Purchase (9.3 / 10 EMQ) 7/7 Checkout PII + Cookies Matched
SHA-256 Email (em)99%
SHA-256 Phone (ph)96%
Name & Location (fn,ln,ct,zp)98%
1st-Party Cookies (_fbp, _fbc)98%
Why Only Purchase Hits 9.3/10: Top-of-funnel visitors are anonymous (scoring 6.2–6.8/10 via 365-day cookies + IP). At checkout, our Server GTM hashes all 7 buyer PII keys via SHA-256 — driving Purchase EMQ to 9.3/10 where ad bidding optimizes.
CHROME DEVTOOLS // BEFORE VS AFTER
365-DAY HTTPONLY
# Before Sprint (Browser Pixel)
✗ Cookie Source: JS document.cookie (7d/24h Cap)
✗ Meta Purchase EMQ: 4.6 / 10 (Missing Server PII)

# After 5-Day Sprint (Cloud Run + Edge)
✓ Endpoint: https://data.yourbrand.com/g/collect
✓ Set-Cookie: FPID=...; Max-Age=63072000; HttpOnly
✓ Set-Cookie: _fbp=...; Max-Age=31536000; Secure
✓ Meta Purchase EMQ: 9.3 / 10 (Verified Live)
Marios Anthopoulos
Founder & Principal Architect
When we inspect an e-commerce store in DevTools, the reason ad algorithms struggle is immediately visible.
1. Signal Loss Audit (0:00)
2. Cloud Run Gateway (0:23)
3. Purchase EMQ 9.3 (0:44)
4. 5-Day Sprint (1:03)
Interactive ROI Diagnostic

Quantify Your Monthly Signal Loss

Model the attributed revenue and SaaS fees recovered by deploying a 1st-party Cloud Run gateway.

Monthly Ad Spend ($ / €) $50,000 / mo
iOS / Safari & AdBlock Traffic Share 52% of Traffic
Storefront Platform
Primary Ad Channel
Estimated Monthly Signal Bleed -$16,500 / mo
Projected Attributed Revenue Recovery +$19,200 / mo
Projected Blended CAC Improvement -28.5%
Rented SaaS Tax Saved +$4,200 / yr ($0/mo SaaS)
Target Meta Purchase EMQ 9.3 / 10 (8.0+ Purchase SLA)
Browser Pixel Capture: 67% OmniScale 1st-Party: 98.5%
Turnkey Execution & Risk Reversal

The 5-Day Turnkey Sprint & 3 Ironclad SLAs

Click any sprint stage below to inspect the exact engineering deliverable — executed with zero developer hours from your team.

Day 1 Deliverable • 0 Dev Hours

Live Chrome DevTools & Checkout DataLayer Audit

We inspect every outbound beacon across product, cart, and checkout without touching your theme code.

Client Dev Time: 0 Hours Read-Only GTM + Meta Events View
# Day 1 Diagnostic (yourbrand.com)
[AUDIT] Outbound Beacons: 3rd-Party (Capped at 7d/24h)
[AUDIT] Checkout dataLayer: 7/7 PII Keys Available
[PLAN] Target Subdomain: data.yourbrand.com
SLA 01 • Zero Dev Hours

1. Zero-Dev Friction Guarantee

100% turnkey deployment inside GTM and Cloud Run with zero theme edits or developer tickets.

SLA 02 • 8.0+ Purchase EMQ

2. 8.0+ Meta Purchase EMQ Guarantee

Contractually backed 8.0+ Event Match Quality on Meta Purchase (9.3/10 verified live).

SLA 03 • Fail-Safe Execution

3. Zero-Downtime Guarantee

Strict ES5 container execution with automatic CDN fallback and zero impact on checkout speed.

Free 24h Chrome DevTools Teardown

See What Safari ITP Is Costing Your Store.

Receive a bespoke 1-Page DevTools Teardown of your store's live Set-Cookie headers and Meta Purchase EMQ within 24 hours.

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Engineering FAQ

Direct Answers for Founders & CTOs

Browser pixels lose 25%–35% of multi-day conversions because Apple Safari ITP caps JavaScript cookies (document.cookie) at 7 days — and 24 hours when fbclid/gclid are present. Server GTM on data.yourbrand.com sets 365-day HttpOnly response headers.

Top-of-funnel events (PageView, AddToCart) happen while visitors are anonymous, naturally scoring 6.2–6.8/10. At checkout, our Server GTM hashes all 7 buyer PII keys via SHA-256 alongside _fbp and _fbc, elevating Purchase EMQ to 8.0+ guaranteed (9.3/10 live benchmark).

The core 5-Day Sprint deploys your 1st-party Cloud Run gateway, 365-day HttpOnly cookies, Dual-Rail Meta CAPI (8.0+ Purchase EMQ), Google Enhanced Conversions, and Consent Mode v2. Optional Phase-2 modules (GMC feeds, guard scripts, JSON-LD) are scoped separately only if requested.

Everything is provisioned through your existing Google Tag Manager workspace, Cloud Run, and a single DNS record for data.yourbrand.com — requiring zero storefront theme edits.

Yes. Unlike Elevar or Stape ($150–$950/mo forever), we deploy directly inside your own Google Tag Manager and Google Cloud Run accounts. You own 100% of the stack permanently.